If you own a business that is not seeing growth and profits on social media there is a good chance your content strategy is killing your business. Most businesses establish their branding before launching their product or service. However, if they have not established their brand pillars and goals it does not matter how great their offering is, they will never establish a loyal audience to grow on social media and convert.
All brands have a goal in mind. That goal might be to grow followers, get engagement, sell products, services, subscriptions, increase market share, increase profits, expand into new markets, and improve customer satisfaction, etc. To be successful with your goal your content strategy should include meaningful, cohesive, engaging, sustainable content that converts. This is why it is imperative that you know what your niche is and who your ideal target market is to establish your brand pillars. Without brand pillars and a content marketing strategy, your content will not reach the right audience.
If you are not familiar with your brand pillars they are the tools that explain your businesses purpose, perception, personality, position, and promotion. Let’s use Monika Freeman Studios as an example.
Monika Freeman Studios is a brand and creative agency. The majority of our clients come to us for: social media management, branding, website design , business consulting and content creation.
Purpose: Help businesses establish themselves in their market to set them apart while maintaining brand authenticity and building brand loyalty.
Perception: Luxury, innovative, creative, timeless, classic.
Personality: Elegant, adventurous, knows no boundaries, thrill seeking.
Position: Middle to premium class brands.
Promotion: Influence businesses to work with us by giving them the opportunity to hire us to do the work for them if they don’t want to do it themselves, or hire us to coach them through 1:1 coaching, courses and templates if they want to do it themselves.
By knowing our brand pillars we are able to establish quarterly goals that we can breakdown into monthly, weekly and daily content to attract our ideal consumer.
For example, if our goal is to make $200,000 in Q1 through a combination of services such as social media management and eCourses we can establish our quarterly goals. From January-March we know we need to create funnels that upsell to those items. In other words, in January we would heavily push content geared toward social media management tips to grow, monetize and convert while simultaneously push as much valuable content geared toward our eCourse topics. The goal is to make sure the content you are sharing serves a purpose to drive traffic to the right place. If your goal is to grow your following your quarterly strategy would be different. It would be focused on brand awareness geared toward your audiences interests and needs.
If you are posting aimlessly without a clear strategy you may see small growth over time but you will never achieve maximum retention or results. If you are currently making these mistakes in your business model we encourage you to download our FREE content calendar to help get you started with streamlining your content monthly. Once you have done that, this article, “How To Create One Month Of Content In One Day” will help you repurpose your content to save time on busy work so you can spend more time on your offering.
If you are still unsure how to build a loyal audience on social media that converts, we would love to coach you. Our goals is to help you establish your brands positioning in the market so that we can help you create content that resonates with your audience for a successful ROI.
Having a content marketing strategy is only the beginning of achieving your goals. Real growth does not happen overnight. It takes consistent effort to build a sustainable business and loyal following. It also requires you to think outside of the box and make changes according to market behaviors and trends. Which is why if you have a solid strategy and you plan your content in advance, you can make minor adjustments as you go that will not throw off your quarterly projections. A good example of this is when you see a trend happening on social media and you already have a solid content strategy in place. You can jump on that trend while it’s hot with a brand related video/photo that plays into your marketing and content strategy. This is a great way to maintain brand consistency and go viral. Again, the key is to create a strategy that maintains brand consistency through authentic pillars that upsell to your offering in an organic way.
If you have questions about social media management, branding, website design or building a business we would love to hear from you. Send us a DM, email: info@monikafreeman.com, or leave us a comment and we will answer them.
