Depending upon what type of business you have your sales funnels make look different. But first, you must know who you’re targeting so you have a clear idea who you want to attract. Understanding the core values of your company will help you understand your target audience, and lay the foundation to build content that will build brand awareness and authority to attract customers. Without a strategy it’s nearly impossible to profit from a service or product. These sales funnels helped us generate leads and upsell to existing clients and are guaranteed to help you.
Your overall why, also know as your mission statement, is going to be the driving force that helps you attract your target market. For instance, our goal at MFS isn’t to make money from branding and marketing. It is to teach other entrepreneurs tips and provide them resources to help expedite their business goals the smart way. In short, our goal is to help people find financial freedom and independence.
When you know your ideal buyer you are able to study their buyers persona and personality so you can reach them personally. Knowing their habits will help you relate to their pain points to solve their problems. This helps you strategize the content you are sharing on your social platforms, blog and other forums, by being informed so you can pinpoint exactly what they are struggling with at any moment and touch them directly with your messaging.
By tailoring information to them you will build brand awareness and visibility. You can do this through email marketing, cross promoting, social media platforms, freebies, sponsored posts, SEO, blog posts, etc. The content you are sharing should be valuable, entertaining and/or add value to your target market. Once you capture their attention you can nurture your connection through emails, DM’s, opt-ins, etc. Be consistent and prove your authenticity and brand loyalty. The more value you provide to these potential clients the more likely they are to convert and hire your or purchase your products.
During this phase study your analytics and double down on your highest performing content. You might also want to invest into paid advertisements. To do this study your target markets personas and consider casting a wider net through paid ads on third party sites outside of your social media platforms, as well as, sharing newsletters, hosting free webinars and any other valuable offerings.
Once you have gained their interest, you need to hook them. The best way to do this is by understanding what their goals are and providing them with the resources they need to reach their goals. You must first establish a relationship and build on that relationship before you jump into selling them. Make sure to be consistent in your brand messaging and brand loyalty so they trust you. Continue to share your offerings through podcasts, blogs, eCourses, giveaways and newsletters. Being receptive will work to your benefit now. Conduct market research while you’re nurturing these relationships by asking your warm leads questions through social media stories captions and DM’s to see what they need. Evaluate your audiences habits during this time.
Once you know what it is they need slowly push your offerings. You can start with a free product or service that upsells to the paid offerings. Listen to your audience and give them more of what they are asking for without giving everything away by keeping their interest piqued. Once you have their complete attention it’s time to close the deal. Offer promo codes, limited discounts, buy one get one free, live demos, workshops, consultations and expiring offers with countdowns that put just enough fear of losing your offering into them that they will convert.
Make sure they are aware what your product or service can do for them by sharing testimonials and glimpses of what working with you looks like. Share behind the scenes videos and reshare any/all videos clients tag you in on social media.
Once you convert your lead to a paid customer or client continue to nurture your relationship and provide them with outstanding customer service. You want to ensure their takeaway is a great experience with your business. A few weeks after the sale continue to provide additional offers to upsell them. Remind them of the other offerings you have that can benefit them.
Our agency has a history of keeping our clients longterm because we strive to continually bring value to our clients and followers after our work together is completed. Due to this our referral rate is high and we are able to upsell to existing clients. Make sure you always make your clients feel special even after a purchase. Quality service and a good review go a long way.