Let’s be honest, the hardest part about social media marketing is not showing up consistently, it’s creating valuable, quality content for your audience. I manage 10 social media accounts everyday as well as my own, and I admit it can be tedious. However, it doesn’t have to be. I have mastered the art of repurposing old and new content which saves me time monthly, and helps me create all of my content for one month in one day. These tips will show you how to create one month of content in one day also so you can focus on building your brand and attracting clients through sales and marketing.
The key is to have a monthly strategy that you can breakdown into weekly and daily posts. This strategy should be a funnel that leads to you offering or a form of brand awareness. Don’t post content just to post content. Stay on brand and post relevant, relatable, rich content. In other words, double down on your 5 brand pillars every month and build on those topics. Once you have a strong strategy, which I will address in more depth in a separate blog post, narrow in on at least 3 social media platforms with your strategy.
Know your target market when choosing which platforms to be on. It’s crucial to your business that you are attracting the right audience which means being on the platforms you audiences uses most. Don’t shy away from video platforms like Instagram, TikTok and YouTube out of fear of creating video content regularly. You do not need to be a video editor, like myself, or professional camera operator to go viral and attract your audience. All you need is a compelling story, valuable tips and camera phone.
Now that you have narrowed down the platforms you need to be on to attract your target market, you have to post consistent brand messages daily. Be repetitive, show up as an expert in your space, and prove to people why you deserve their time and attention. Separate yourself from competitors by being yourself: that is going to be the strongest tool you have that will help you grow and set you apart in your business. Authenticity goes a long way in building brand loyalty.
If you are comfortable being on every social media platform go for it! I am on every social media platform and this is my exact recipe and how I repurpose my content. Take from it what you need now. If you are not on every platform slowly inch your way there. Just remember you don’t need to be everywhere to be successful, you need the right audience to see what they can gain from you in the right place. Don’t overdue it trying to create content for every platform when your ideal client might only be using one platform.
Okay, now to the tips! Let’s create content.
I start by writing my blog posts first. This builds the foundation for an entire week of content. Four blog posts monthly equals 30 days worth of content. I understand people consume content in different ways so I want to appeal to my audience in all of those ways: reading, listening and watching. Once I have written my blog post I then record the same valuable information for my podcast. Once I have recorded my podcast episode I take the shortened version of my tips/knowledge and create carousel posts, as well as, short-form videos with those tips. I break the tips up into as many posts as I can create for Instagram, TikTok and YouTube shorts to create more content for my brand. If you want to save time a pro tip is to record yourself in portrait and landscape while you are recording your podcast so that you do not have to do double the work recording them all separately (hence “repurposing content!”). This is a quicker was to create short-video content for Instagram, TikTok and YouTube Shorts as well as long-video content for YouTube.
After that I go a step further and create a thumbnail image with the title of my blog post that I share on Pinterest with a link to both my blog post and podcast.
By doing this I am driving traffic to my website where people can find not only my offering, they can find my social media to follow me on other platforms. This helps attract organic growth and build my brand. It also helps build clients and allows my audience to find the content I’m creating on the platform they prefer to consume it.
When you are thoughtful with your content and plan your weekly topics in advance you will begin to see how content topics and creating content is much easier than just throwing spaghetti at the wall everyday.
All that said, I hope this article shed some light on ways you can manage your time more efficiently and not stress over creating content daily. There is no competition in your market because you are unique. The competition is with yourself trying to be perfect and overthinking your content. The more quality content you create that others can benefit from, the more authority you will have and the more clients will be attracted to your service or product.
Strategize on your brand pillars, double down on your content, and build from there. If you scheme over this blog post again you will see that there are at least 5 topics in this one post that I can cover in a weeks worth of content. I challenge you to write a blog post today and see just how many pieces of content you can create for your platforms!!!